Anom, L. and Safii, A.A. 2022. Enhancing MSME Performance through Market Sensing Capability, Innovation Capability, and Iconic Ethnic Product Development. Jurnal Ilmu Manajemen Advantage. 6, 1 (Jul. 2022), 1–10. DOI:https://doi.org/10.30741/adv.v6i1.778.