WULANDARI, Suci; PEBRIANGGARA, Alshaf; INDAYANI, Lilik. Consumer Ethnocentrism, Product Knowledge, and Brand Identity on Purchasing Decisions on Eiger Products. Jurnal Ilmu Manajemen Advantage, [S. l.], v. 9, n. 1, p. 1–16, 2025. DOI: 10.30741/adv.v9i1.1474. Disponível em: http://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1474. Acesso em: 3 jul. 2025.