Arifin, Zainul, Noviansyah Rizal, and Emmy Ermawati. 2025. “The Influence of Content Marketing and Live Streaming on Purchase Decisions on TikTok Shop through Purchase Interest As an Intervening Variable (A Case Study of TikTok Shop Users Among Students of ITB Widya Gama Lumajang)”. Magister : Manajemen Strategis Dan Terapan 1 (2):85-95. https://doi.org/10.30741/mgt.v1i2.1742.