Slamet, A.R. and Hidayati, N. 2021. Analyzing the Effect of Brand Preference, Brand Image, and Price toward Oppo Smartphone Purchasing Intention Among Islamic University Students. Wiga : Jurnal Penelitian Ilmu Ekonomi. 11, 2 (Sep. 2021), 193–201. DOI:https://doi.org/10.30741/wiga.v11i2.874.