Slamet AR, Hidayati N. Analyzing the Effect of Brand Preference, Brand Image, and Price toward Oppo Smartphone Purchasing Intention Among Islamic University Students. WIGA [Internet]. 2021Sep.30 [cited 2024May19];11(2):193-201. Available from: http://ejournal.itbwigalumajang.ac.id/index.php/wiga/article/view/874