HAKIM, I. Segmentation, Targeting and Positioning in Determining Product Purchasing Decisions. Jurnal Ilmu Manajemen Advantage, [S. l.], v. 7, n. 1, p. 79–88, 2023. DOI: 10.30741/adv.v7i1.924. Disponível em: https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/924. Acesso em: 3 jul. 2024.