Jurnal Ilmu Manajemen Advantage

Factors Affecting Financial Behavior of Micro, Small and Medium Enterprises (MSMEs): The Role of Financial Inclusion, Financial Literacy and Financial Technology

Fri, 27 Dec 2024 00:00:00 +0700

The research examines the factors that influence the financial behaviour of micro, small and medium-sized enterprises (MSMEs), focusing on the roles of financial inclusion, financial literacy, and financial technology, framed within the Theory of Planned Behavior. The population for this research consisted of 89,553 MSME players, with a sampling technique utilizing the Slovin formula to achieve a sample size of 142 respondents. Using a mixed-methods approach, the research combines quantitative surveys of MSME owners. The findings reveal that financial inclusion significantly enhances access to credit and financial services, thereby improving the financial behavior of MSMEs. Additionally, higher levels of financial literacy correlate with better financial management practices, leading to increased profitability and sustainability. The study also highlights the transformative impact of financial technology, which facilitates easier access to financial resources and enhances operational efficiency. The results indicate that financial inclusion, financial literacy, and financial technology have a positive and significant effect on the financial behavior of MSMEs. This suggests that targeted interventions in these areas could foster greater economic resilience and growth within this vital sector.

The Effect of Product Innovation and Brand Image on Purchase Intention of Citra Hand and Body Products in Surabaya

Ismiatul Ilmiah, Nuruni Ika Kusuma Wardhani — Fri, 27 Dec 2024 00:00:00 +0700

The skincare industry is one of the world's fastest expanding sectors, including in Indonesia. Skin care has become an integral part of the modern lifestyle, not only as an effort to maintain healthy skin, but also as a self-expression and confidence booster. Product innovation and brand image on Citra hand and body that is positive will build consumer confidence in the product or company. The intention of this study is to identify and analyze the impact of product innovation and brand image on purchasing interest in hand and body image items in Surabaya. This study makes use of primary data derived from questionnaire responses. The population of this study are people who live in Surabaya who know and know Citra hand and body products. The sample used was 84 respondents with purposive sampling technique. The results showed that product innovation and brand image have a significant positive effect on buying interest in Citra hand and body products in Surabaya.

The Influence of Lifestyle and Brand Image on Purchasing Decisions for Coca-Cola Products in Surabaya

Aulia Dwi Anggraeni, Nuruni Ika Kusuma Wardhani — Fri, 27 Dec 2024 00:00:00 +0700

This research aims to analyze the influence of lifestyle and brand image on purchasing decisions for Coca-Cola products in Surabaya. This research uses quantitative methods with the sampling technique used, namely Non Probability Sampling, a method of sampling that does not offer every component or member of the population an equal chance to be chosen as a sample using a purposeful sampling methodology. The research sample consisted of 80 respondents who were consumers aged over 17 years who specifically purchased and consumed Coca-Cola products in Surabaya. The technique for collecting data uses primary data obtained through questionnaires distributed to respondents. The analysis method employed in this study uses the PLS or Partial Least Square application and uses validity testing, reliability testing and hypothesis testing. Based on the research results, we can concluded that lifestyle has a positive and significant effect on purchase decisions, acceptable, with a path coefficient of 0.518627, and a T-statistic value of 5.126284. Likewise, the brand image variable has a positive and significant effect on purchasing decisions, acceptable, with path coefficients of 0.372649, and a T-statistic value of 3.926683 for Coca-Cola products in Surabaya.

The Effect of Profitability and Liquidity on the Value of Infrastructure Sector Companies on the Indonesia Stock Exchange for the 2014-2023 Period

Aji Prasetyo Suyono, Yulian Ade Chandra, Kartika Ayu Kinanti — Fri, 27 Dec 2024 00:00:00 +0700

The impact of infrastructure development over the past ten years should have begun to be felt by the community, which is expected to increase company profits and attract investors to make investments. This study aims to determine investment opportunities for companies listed on the Stock Exchange of Indonesia. The data to be processed is ratio data consisting of ROE, Cash Ratio, and Value Ratio from five infrastructure sector companies that are at least one decade old and are included in the Main Board category, namely issuers that are large companies and have a good financial track record. The research methodology is quantitative and makes use of SEM PLS. The study's findings indicate that although the profitability ratio and profitability ratio have increased, this only has a small effect on the Company's Valuation. Therefore, investors should not only focus on paying attention to the company's financial ratios, but also need to pay attention to its business strategy in the future.

Determinant Employee Performance Through Individual Characteristics, Quality of Work Life, and Work Facilities

Via Lailatur Rizki, Fauzan Muttaqien, Novy Fitria, Jesi Irwanto — Fri, 27 Dec 2024 00:00:00 +0700

Optimal performance is often influenced complexity factors, including individual characteristics, quality of work life and work facilities which are one of the company's operational references in improving performance. Employee performance is the main focus of every company in order to achieve related goals. The case study in this research is at PT. Serbuk Jaya Abadi found in Lumajang. The purpose of study is to examine the effect of individual characteristics, quality life work and facilities work effect on performance employees. Population of this study 150 employess. This research used the Slovin method sampling and distributing questionnaires to 60 samples namely employees PT. Serbuk Jaya Abadi obtained from sampling method. The analysis method in this research uses analysis multiple linear regression with results, individual characteristics do not has a significant effect on performance, quality of work life has a significant effect on performance, work facilities has a significant effect on performance.

Aspects of Micro Business Market Development Using the Friedman Test and Categorical Test Approaches

I Putu Artaya, I Gede Arimbawa, R. Agus Baktiono — Fri, 27 Dec 2024 00:00:00 +0700

The problem faced by the research team is how to properly process market expansion for micro businesses. The research location is in Sidoarjo Regency, East Java. In the six sub-districts, there are many micro business actors who have the potential to develop but are constrained in mastering important aspects that interact with the governance and management processes of their businesses. The research sample was 69 businesses engaged in the food, beverage, and health sectors. The data testing methods used were the Friedman test and the Categorical test. The Friedman test aims to find the level of relevance and needs of the aspects used as study materials, then the Categorical test to determine the map of the aspects used as study areas, so that problem points can be seen on the quadrant map in a focused manner. The research method uses a home visit model. The purpose of this study is to help home business actors improve their product management management, so that they can attract buyers. The findings of this study are known to have five main aspects that hinder the development of 69 micro businesses in market expansion, i.e. improving packaging, utilizing technology, expedition networks, sales networks, and using brands.

The Effect of Dividend Policy, Debt Policy, and Profitability on Company Value in LQ45 Index

Crysanti Chandra Asia, Ira Wikartika — Fri, 27 Dec 2024 00:00:00 +0700

The company value as indicated by the stock price is one of the things that investors take into consideration. This study has a purpose to find out about how dividend policy, debt policy, and profitability affect on company value. This study’s object is the LQ45 index companies on the Indonesia Stock Exchange during 2020-2023 period. Purposive sampling method was used in this study and obtained 22 companies in the four years observation period so there is 88 observation data were obtained. The technique of analysis that used is multiple linear regression analysis by SPSS version 25. This study’s results is indicate that there is no effect in Dividend Policy (DPR) on Company Value (PBV). While Debt Policy (DER) and Profitability (ROA) are significantly positive on Company Value (PBV).

Building customer loyalty at Balung Regional Hospital with a Service Encounter and Satisfaction Strategy

Tri Palupi Robustin, Nur Latifa Isnaini Putri, Ikhwanul Hakim — Fri, 27 Dec 2024 00:00:00 +0700

A service encounter, sometimes referred to as a service meeting, is an essential part of the process by which service providers deliver services to their clients effectively and efficiently. This process plays a key role in shaping how customers perceive a company and fostering their long-term loyalty through positive interactions. This study seeks to explore how service encounters, customer satisfaction, and their combination influence customer loyalty at Balung Regional Hospital. The research conducted at Balung Regional Hospital involves quantitative analysis focusing on all service users comprehensively. The sampling technique employed is non-probabilistic, specifically purposive sampling, involving a sample size of 60 respondents carefully selected. This research uses multiple linear regression analysis to evaluate the data accurately. The results of the study show that: (1) Service encounter significantly affects customer loyalty in Balung Regional Hospital; (2) Satisfaction positively affects customer loyalty of Balung Regional Hospital; (3) Service encounter and satisfaction have a simultaneous effect on customer loyalty of Balung Regional Hospital, highlighting their interdependence.

Emotional Connections Between Brands and Consumers in Digital Age

Aminatul Musyfiqoh, Mohamad Rifqy Roosdhani — Fri, 27 Dec 2024 00:00:00 +0700

This study explores the relationship between social media marketing activities (SMMA), brand love, and purchase decisions in Indonesia’s transportation sector, focusing on PO Bejeu. Social media acts as an interactive medium fostering emotional bonds between brands and consumers, termed brand love. The research reveals that SMMA significantly enhances brand love, which directly impacts purchase decisions. Additionally, social ties mediate this relationship, as interactions on social media strengthen loyalty and influence purchasing behavior. A survey of 103 Facebook community members who actively discuss Bejeu products was conducted, with data analyzed using the SEM-PLS method, confirming the validity and reliability of all variables. Results indicate full mediation between SMMA and purchase decisions via brand love and partial mediation through social ties. These findings underscore the strategic role of SMMA in cultivating emotional connections to boost loyalty and purchases. The study suggests further research into brand love dynamics across diverse cultural and industrial settings to expand understanding.