Jurnal Ilmu Manajemen Advantage https://ejournal.itbwigalumajang.ac.id/index.php/adv <p style="text-align: justify;">Jurnal Ilmu Manajemen Advantage, established in 2017 under the auspices of the Department of Management, Institut Teknologi dan Bisnis Widya Gama Lumajang. Jurnal Ilmu Manajemen Advantage publishes scientific articles in the field of management. Jurnal Ilmu Manajemen Advantage is published twice a year in June and December. Jurnal Ilmu Manajemen Advantage also uses the LOCKSS system to ensure safe and permanent records for journals. The Jurnal Ilmu Manajemen Advantage index to date includes the Google Scholar, Portal Garuda. Jurnal Ilmu Manajemen Advantage is also a member of Crossref so that each article will have a DOI (Digital Object Identifier) and under review DOAJ (Directory of Open Access Journals).</p> en-US [email protected] (Imam Abrori) [email protected] (Hasyim Asyari) Thu, 28 Dec 2023 10:17:34 +0700 OJS http://blogs.law.harvard.edu/tech/rss 60 Product Development, Product Certification, and Digital Marketing in Increasing Micro Business Development https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1085 <p>The problem that occurs in this research activity is the process of developing micro businesses using a three variable approach consisting of product development, product certification and digital marketing implementation, especially in the city of Sidoarjo. The total research sample was 114 micro business actors in the culinary sector with various types of food and beverage products. The sample determination method uses the census method or saturated sample. A group of business actors joined by the name Gumin (food and beverage business actors). The process of collecting research data uses Microsoft forms which are shared via the WhatsApp group of micro entrepreneurs. The analysis method used is multiple linear regression analysis, where the aim of this analysis is to find the estimation equation. The use of estimation equations in regression analysis aims to find out how big the role and influence of each independent variable (X) is on the dependent variable (Y). The results obtained through the analysis were that only two independent variables were significant, i.e product development and product certification, while one independent variable, i.e the application of digital marketing, was not significant. Improving the implementation of digital marketing is the main focus of this micro business group so that they can develop their business better in the future, so they can compete with other culinary businesses. The process of implementing digital marketing can be carried out if micro business actors establish partners with similar business actors, thereby creating mutual benefits.</p> I Putu Artaya Copyright (c) 2023 I Putu Artaya https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1085 Thu, 28 Dec 2023 00:00:00 +0700 The Key To Success To Optimal Employee Performance Through Quality Of Work Life https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1163 <p>Employee performance encompasses an individual's proficiency, skills, and job outcomes demonstrated while fulfilling their work duties and responsibilities. Evaluating employee performance involves assessing the attainment of predefined objectives, overall work productivity, the caliber of work outcomes, and collaborative effectiveness within the team. This study aims to explore the impact of Quality of Work Life (QWL) and work motivation on the performance of sub-district employees in Lumajang Regency. Employing descriptive and causal research methods, primary data were gathered through interviews and questionnaires distributed to 100 respondents, complemented by secondary data in the form of agency documents. The sample collection utilized a simple saturated technique, and the data analysis employed multiple linear regression. The partial findings indicate a positive and noteworthy influence of Quality of Work Life (QWL) and work motivation on employee performance. The R Square value, at 0.531, signifies that these variables collectively contribute to 53.1% of the variance in employee performance, with the remaining 46.9% potentially influenced by other factors like Organizational Citizenship Behavior (OCB), commitment, and satisfaction.</p> Kusnanto Darmawan Copyright (c) 2023 Kusnanto Darmawan https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1163 Thu, 28 Dec 2023 00:00:00 +0700 Understanding Consumer Preferences In Choosing Cosmetics: The Role Of Halal Lifestyle, Pricing, And Promotion https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1164 <p>The cosmetics industry in Indonesia is currently experiencing rapid growth, encompassing both local and international products that are actively competing in the market. Wardah Cosmetics, a local brand, notably dominates the market share, particularly due to its halal image, making its products highly sought after. This research adopts an explanatory quantitative approach, employing a survey method involving questionnaires distributed to both Wardah consumers and students at ITB Widya Gama Lumajang. Purposive sampling was used to select respondents who had purchased Wardah cosmetics at least once, resulting in a sample size of 100 respondents. The data analysis involved multiple linear regression analysis. The statistical findings from this research reveal that, on a partial basis, both halal lifestyle and price significantly influence the purchasing decisions of consumers regarding Wardah cosmetic products. In contrast, promotional activities do not exhibit a significant effect on the decision-making process for purchasing Wardah cosmetic products. Additionally, when considering all three factors together (simultaneously), they collectively exert a significant influence on consumers' decisions to purchase Wardah cosmetic products, contributing to an overall influence of 53.8%.</p> Kurniawan Yunus Ariyono Copyright (c) 2023 Kurniawan Yunus Ariyono https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1164 Thu, 28 Dec 2023 00:00:00 +0700 Organizational Culture And Work Environment On Employee Performance At The Kunir Community Health Center https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1166 <p>Human resource management is a way of managing human resources in an organization in order to achieve the goals of the organization optimally through developing human resources themselves. This research aims to analyze and determine the influence of the work environment and organizational culture on employee performance at the Kunir Health Center, Lumajang Regency. The type of research used in this research is quantitative research. The population used in this research were employees of the Kunir Health Center, Lumajang Regency. The sampling technique used in this research was the saturated sampling method, which is a sampling technique that takes all members of the population in the object as samples. Data collection was carried out by distributing questionnaires with a sample size of 45 respondents. The analytical method used in this research is multiple linear regression analysis. The research results show that the work environment and organizational culture have a positive and significant effect on employee performance at the Kunir Community Health Center, Lumajang Regency.</p> Mohammad Noor Khairullah Copyright (c) 2023 Mohammad Noor Khairullah https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1166 Thu, 28 Dec 2023 00:00:00 +0700 Read Opportunities for Building Business Performance in West Java https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1170 <p>The aim of this research is to investigate the impact of business opportunities on the business performance of MSME business actors in West Java after the pandemic. The sample used was 123 MSMEs in West Java. This research uses PLS for data analysis. The research results show that business opportunities can improve business performance in West Java. The results of this research have important implications because they show that understanding and exploiting business opportunities can make a positive contribution to the performance of MSMEs in West Java after the pandemic. This provides valuable insight for MSME players and related stakeholders in designing strategies and policies that support regional economic growth through developing a competitive MSME sector. These findings can be an important basis in supporting the development of MSMEs and regional economic recovery, underscoring the importance of opportunity-based strategies in facing economic and environmental changes.</p> Nurul Hermina, Erwin Firdaus Copyright (c) 2023 Nurul Hermina, Erwin Firdaus https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1170 Thu, 28 Dec 2023 00:00:00 +0700 Inflation, Rupiah Exchange Rates, And Interest Rates On The Financial Performance Of State-Owned Banks For 2013-2022 Period https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1181 <p>This study's overarching goal is to examine the impact of interest rates, inflation, and the value of the rupiah on the bottom line of state-owned banks from 2013 to 2022. One or more types of banking services are currently required by almost every sector in Indonesia that engages with monetary transactions. The macroeconomic circumstances have an effect on the rules that govern Bank Indonesia, and these regulations are applicable to all banks in Indonesia, which means that they have an effect on the processes that banks use to conduct their business. This research makes use of a quantitative technique, and it does so by collecting secondary data from Indonesian banks that are controlled by the state. In order to conduct the analysis of the data for this research, the approach of multiple linear regression was used. On the basis of the conclusions of this research, it seems that the ROA indicator is mostly unaffected by factors like as interest rates, inflation, and the currency rate of the Rupiah. When it comes to the calculation of the LDR indicator, the rates of inflation and interest, as well as the exchange rate of the Rupiah, all play a part. There exists a relationship between the CAR indicator and the rate at which the Rupiah is being exchanged. The CAR indicator, on the other hand, is not impacted by inflation in any way. At the same time, inflation, the rate of the Rupiah currency, and interest rates all have an impact on the functioning of the financial system. ROA, LDR, and CAR are the metrics that are used to quantify these characteristics. These metrics stand for capital adequacy, liquidity, and profitability in regard to one another.</p> Nur Iqbal Justiro, Zulfa Irawati Copyright (c) 2023 Nur Iqbal Justiro, Zulfa Irawati https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1181 Thu, 28 Dec 2023 00:00:00 +0700 The The Influence Of Service Quality, Brand Image, And E-Wom On Consumer Satisfaction https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1185 <p>The primary objective of the research is to determine the extent to which aspects such as the quality of service, the image of the business, and electronic word of mouth influence the overall enjoyment of consumers. For the purpose of this study, a non-probability-based purposive sampling approach was used. The researchers are engaging in deliberate sampling when they design study settings in accordance with the criteria that they have already specified. The majority of the sample will consist of customers who have used the service in the past as well as those who are now using it. This information for the research was gathered via the use of online questionnaires that were distributed. In the course of this research, online questionnaires were used to collect responses from one hundred clients of J&amp;T Express Indonesia. For the purpose of determining whether or not the claims made by the questionnaire were accurate and trustworthy, the researchers examined both the internal and external models by using the Partial Least Square (PLS) methodology and the SmartPLS 3.0 software. Despite the fact that this research did not discover any connection between a good brand image and the level of pleasure experienced by customers, it did discover that electronic word of mouth had a beneficial influence on customer satisfaction. Last but not least, the quality of the service did have an effect on the level of satisfaction experienced by the consumer.</p> Septiana Dewi Larasati, Edy Purwo Saputro Copyright (c) 2023 Septiana Dewi Larasati, Edy Purwo Saputro https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1185 Thu, 28 Dec 2023 00:00:00 +0700 Green Human Resource Management on Green Behavior Mediated by Green Work Engagement Among Rejang Lebong Hospital https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1187 <p>Human resource management refers to the strategies and practises implemented by an organisation to effectively oversee and nurture its personnel, enabling them to effectively accomplish the organization's objectives and mission. The aim of this research is to investigate the relationship between Green Human Resource Management and Green Behavior, which is then explored with the role of Green Work Engagement as a mediator. This research uses an explanatory method. The data collection method was carried out through distributing questionnaires involving all 300 Rejang Lebong Regional Hospital employees. In addition, this research uses a non-probability sampling method, namely the number of samples is adjusted to the population size. The testing steps start from testing validity, reliability, direct influence hypothesis, mediation effect hypothesis, and finally cross-loading. The study's findings indicate that (1) Rejang Lebong Hospital's employee green behavior has improved significantly since implementing green human resource management (2) Green work engagement has a positive and significant impact on employee green behavior at Rejang Lebong Hospital (3) Rejang Lebong Hospital's green work engagement is significantly influenced for the better by the hospital's green human resource management (4) Green human resource management has a big and positive impact on employee green behavior at Rejang Lebong Hospital. This influence is mediated by the green work engagement have towards environmentally conscious work practises.</p> Nessa Aulia Hani, Praningrum Copyright (c) 2023 Nessa Aulia Hani, Praningrum https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1187 Thu, 28 Dec 2023 00:00:00 +0700 Brand Image, Customer Satisfaction, And Brand Trust On Honda Motorcycle Customer Loyalty https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1188 <p>Research is being conducted with the participation of students from the Faculty of Economics and Business at Muhammadiyah University Surakarta. The purpose of this research is to explore the link between the consumer loyalty behavior of Honda motorcycle customers and factors such as the perception of the brand, the level of customer satisfaction, and the level of trust in the brand. A study that was conducted not too long ago focused on students from the Faculty of Economics and Business at the University of Muhammadiyah Surakarta who owned two or more Honda motorbikes. It is possible to claim that the methodology used in this investigation is the quantitative approach. The research sample and demographic sample for this study are comprised of undergraduate students from the Faculty of Economics and Business at Muhammadiyah University of Surakarta who are in possession of several Honda motorcycles. The poll comprised a total of one hundred participants as a result of a well-planned screening procedure. The results of the research are based on the truthful evaluations that the respondents gave of the items that were included in the questionnaire. An application of multiple linear regression analysis was carried out on the data that was obtained by using SPSS version 23. The outcomes of the research indicate that the reputation of Honda motorbikes has a significant and detrimental effect on the company's ability to retain customers. On the other hand, positive and substantial effects are associated with customer satisfaction, and positive but moderate effects are associated with confidence in the brand.</p> Rias Fatika Sari, Edy Purwo Saputro Copyright (c) 2023 Rias Fatika Sari, Edy Purwo Saputro https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1188 Thu, 28 Dec 2023 00:00:00 +0700 The Compassionate Global Brand: A Bridge Between Brand Globalness and Brand Love for Sustainable Brands https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1207 <p>Finding out and assessing how global brand compassion affects global brand love and globalness in the direction of sustainable brand is the aim of this study. The primary source of data for this study was the answers that participants gave to the questionnaire items. All MSMEs in Jember Regency that export goods make up the population used. Thus, the study's sample consists of up to 100 MSMEs exporting goods from Jember Regency. The Structural Equation Model (SEM) with SmartPLS is the analytical tool utilized in this work. The findings demonstrated that Sustainable Brand benefits from Brand Globalness. The findings demonstrated that investors in Global Brand Compassion are positively impacted by Brand Globalness. The findings demonstrated that Sustainable Brand is positively impacted by Brand Love. The findings demonstrated that Global Brand Compassion investors benefit from Brand Love. The findings demonstrated the beneficial relationship between Global Brand Compassion and Sustainable Brand. The findings demonstrated that Global Brand Compassion, a component of Global Brand Globalness, positively influences Sustainable Brand. The findings demonstrated that Global Brand Compassion, through Brand Love, has a good impact on Sustainable Brand.</p> Ayu Nareswari Copyright (c) 2023 Ayu Nareswari https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1207 Thu, 28 Dec 2023 00:00:00 +0700 The Relationship between FOMO and Work Motivation with Employee Performance in Gen Z https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1208 <p>The purpose of this research is to see the relationship between FOMO and motivation and employee performance in Gen Z. This research uses quantitative methods by collecting data using questionnaires in Gen Z with purposive sampling techniques. The research data obtained was analyzed using multiple regression analysis. Based on the results of the F test, F= 5.156 with p= 0.007 (p&lt;0.05) means there is a significant relationship between FOMO and motivation and performance. These findings indicate that the hypothesis which states that there is a relationship between FOMO and motivation and employee performance in Gen Z is accepted/proven. The results of the partial analysis show that between FOMO and performance, t= -0.211 with Sig. 0.008 (p&lt;0.05) means that there is a significant negative relationship between FOMO and proven performance, meaning that the higher the FOMO in Gen Z, the more their performance will decrease and so does on the contrary. The relationship between motivation and performance was obtained t= 0.175 with Sig.0.018 (0&lt;0.05) meaning there is a significant positive relationship between motivation and performance, the higher the motivation, the higher the performance of Gen Z employees and conversely the lower the motivation of Gen Z, the higher the performance decrease.</p> Novy Fitria Copyright (c) 2023 Novy Fitria https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1208 Thu, 28 Dec 2023 00:00:00 +0700 Assessing Technical, Functional And Image Aspects Of Service Quality And Their Impact On Citizen Satisfaction https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1215 <p><em>This study aims to examine how the influence of technical aspects, functional aspects, and image on the </em><em>service </em><em>quality in Cibeunying Kidul District, Bandung, and how the quality of these services has an impact on </em><em>citizen</em><em> satisfaction as service users. By using a quantitative approach, the research sample was determined by convenience sampling technique. The selected research respondents were people who had used services at the Cibeunying Kidul Bandung District Office and were willing to voluntarily participate in the research. During the two-month study period, there were 89 </em><em>respondents</em><em> who were willing to participate and filled out a questionnaire that was sent online. The data that has been collected is analyzed using path analysis. The results of the study show that only technical and functional aspects can affect service quality in Cibeunying Kidul District, Bandung. Meanwhile, service quality has a very large influence on citizen satisfaction in Cibeunying Kidul District, Bandung. These results provide important implications for public organizations in an effort to increase </em><em>citizen</em><em> satisfaction and as an effort to encourage an increase in the quality of public services provided, especially by looking at the most important aspects that reflect of these services</em><em> quality.</em></p> <p><em> </em></p> Muhammad Dzaky As-Sajjad, Iin Agustina, Indra Aldila Wiradiputra Copyright (c) 2023 Muhammad Dzaky As-Sajjad, Iin Agustina, Indra Aldila Wiradiputra https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1215 Thu, 28 Dec 2023 00:00:00 +0700 Evaluating Service Quality and Motivation in Affecting Employee Performance in Public Sector https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1225 <p>All members of the institution must actively contribute through excellent work, recognizing that the overall organizational effectiveness hinges on individual employee performance. This research seeks to explore and assess how service quality and motivation impact the job performance of employees in the Banquet Affairs division of the West Java Provincial Government's Regional Secretariat. Employing a quantitative approach, the study employs both descriptive and verification methods to analyze these influences. The population in this study is 30 respondents chosen using the saturated sample method, thus the population is as large as the number of research samples. The data is collected by distributing questionnaire directly towards the respondents, and then it is analyzed using the multiple linear regression method. The research findings state that service quality and motivation partially and simultaneously influences employee performance in the Banquet Affairs of the Regional Secretariat of the West Java Provincial Government. The contribution of service quality and motivation to employee performance is 74.3%.</p> Lilis Suryani, Kurhayadi, Susniwati Copyright (c) 2023 Lilis Suryani, Kurhayadi, Susniwati https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1225 Thu, 28 Dec 2023 00:00:00 +0700 Decisions to Use Go-Food Services: Cultural, Social, Personal, and Psychological https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1233 <p>The aim of this research is to examine the important role of several factors in determining the decision to use Go-Food services. The factors tested include cultural, social, personal and psychological factors. This research was conducted in Mayangan District, Probolinggo City. The method used a quantitative approach and the help of SPSS analysis tools. The research results show that cultural, social and personal factors do not influence a person's decision to use Jada Go-Food. Meanwhile, psychological factors have an influence on a person's decision to use Go-Food services. Research findings show that in the context of Mayangan District, Probolinggo City, cultural, social and personal factors do not play an important role in deciding to use Go-Food services, while psychological factors are considered to play an important role. The implication is that Go-Food service providers and marketers can focus more on marketing strategies that emphasize psychological aspects in an effort to increase adoption and decisions to use Go-Food services in the region.</p> Tumini Copyright (c) 2023 Tumini https://creativecommons.org/licenses/by-nc/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/adv/article/view/1233 Thu, 28 Dec 2023 00:00:00 +0700