Empowerment Society https://ejournal.itbwigalumajang.ac.id/index.php/eps <p style="text-align: justify;">Empowerment Society (EMPOWERMENT) was published by Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. EMPOWERMENT published scientific articles with the results of community service. EMPOWERMENT is published twice a year in February and August. EMPOWERMENT also uses the LOCKSS system to ensure safe and permanent records for journals. The EMPOWERMENT index to date includes the Google Scholar.</p> en-US ejournalempowerment@gmail.com (Deni Juliasari) hasyimasyarimail@gmail.com (Hasyim Asyari) Tue, 05 Oct 2021 00:00:00 +0700 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 Inovasi Desain Produk, Manajemen dan Pemasaran Digital Bagi Paguyuban Kampung Sablon: Upaya Pemulihan Ekonomi Dampak Covid-19 Di Kabupaten Klaten https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/695 <p>Kegiatan pengabdian ini bertujuan untuk mengangkat industri kerajinan konveksi Kampung Sablon di Kecamatan Wedi Kabupaten Klaten dari keterpurukan ekonomi di masa pandemi covid 19 melalui pelatihan dan pendampingan tentang kewirausahaan, pengelolaan keuangan dan manajemen serta pemasaran <em>online </em>yang melibatkan akademisi dan praktisi. Kegiatan ini dilaksanakan dalam jangka waktu satu tahun, meliputi koordinasi, pelatihan dan pendampingan. Hasil dari kegiatan pelatihan dan pendampingan ini telah meningkatkan produksi, penjualan dan asset UKM sebesar 20% dari kondisi sebelumnya dan keberlangsungan kegiatan ini dikemudian hari akan sangat tergantung pada partisipasi serta dukungan semua pihak (UKM, pemerintah daerah, akademisi dan pihak lainnya).</p> khairudin khairudin, Rahmawati Rahmawati, Edi Kurniadi, Siti Nurlela, Dwi Soegiarto Copyright (c) 2021 khairudin khairudin, Rahmawati Rahmawati, Edi Kurniadi, Siti Nurlela, Dwi Soegiarto https://creativecommons.org/licenses/by/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/695 Mon, 30 Aug 2021 00:00:00 +0700 Assistance On Packaging And Marketing Innovations In The Soy Milk Business https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/698 <p>Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.</p> Tri Palupi Robustin Copyright (c) 2021 Tri Palupi Robustin https://creativecommons.org/licenses/by/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/698 Tue, 31 Aug 2021 00:00:00 +0700 Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/699 <p>Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business<em>.</em></p> Nawangsih Nawangsih Copyright (c) 2021 Nawangsih Nawangsih https://creativecommons.org/licenses/by/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/699 Tue, 31 Aug 2021 00:00:00 +0700 Peningkatan Kesadaran Penggunaan Bahasa Daerah Bagi Mahasiswa Asli Biak Di IISIP YAPIS Biak - Papua Menggunakan Komunikasi Persuasif https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/701 <p>IISIP YAPIS Biak merupakan kampus terbesar di Biak dengan jumlah mahasiswa kurang lebih 1000 mahasiswa yang sebagian besar berasal dari suku Biak. Namun, sebagian besar mahasiswa tersebut memiliki kemampuan bahasa Biak yang kurang sehingnga dapat&nbsp; menggiring kepada kondisi peralihan bahasa. Alasan kenapa penggunaan bahasa Biak menjadi kurang dari pada penggunaan bahasa Indonesia adalah kurang sadarnya orang tua sebagai transmitor bahasa dan mahasiswa sebagai generasi muda Biak terhadap pentingnya penggunaan bahasa daerah. Kedua pihak memiliki pamahaman yang kurang akan perannya untuk melestarikan budaya yang mana ditemukan penggunaan bahasa Biak yang kurang di lingkungan keluarga. Metode pelaksanaan terdiri dari observasi terkait masalah, pendataan mahasiswa asli Biak sebagai partisipan, dan menghimpun para mahasiswa Asli Biak untuk mengikuti kegiatan yang dilakukan via online karena alasan Covid-19. Teknik Penyampaian materi menggunakan teknik komunikasi persuasif. Setelah kegiatan ini, kesadaran akan penggunaan bahasa Biak menjadi lebih baik sehingga membangun motivasi dari mahasiswa untuk belajar bahasa daerahnya sendiri.</p> Jelita Purnamasari, Muhammad Ridwan Yunus, Hepi Hastuti, Krismiyati Krismiyati Copyright (c) 2021 Jelita Purnamasari, Muhammad Ridwan Yunus, Hepi Hastuti, Krismiyati Krismiyati https://creativecommons.org/licenses/by/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/701 Tue, 31 Aug 2021 00:00:00 +0700 Pelatihan dan Pendampingan Inovasi Produk Unggulan dan Pemasaran On-Line https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/729 <p style="text-align: justify;"><em>Micro, Small and Medium Enterprises (MSMEs) play a very important role in supporting the improvement of the economy of Wringinsongo village, Malang Regency. MSME </em><em>p</em><em>roduction of </em><em>p</em><em>apaya </em><em>c</em><em>hips and MSME of </em><em>p</em><em>roduction of </em><em>j</em><em>emblem are currently the leading products in Wringinsongo village and have very good prospects. The main problems that</em><em> are</em> <em>faced</em> <em>by </em><em>the business development of MSME</em><em> p</em><em>apaya </em><em>c</em><em>hips </em><em>p</em><em>roduction and MSME</em><em> j</em><em>emblem </em><em>p</em><em>roduction are the production process is very simple, there is no product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible. In addition, only one type of product is produced and made according to their own tastes and there is no good packaging so that they are less attractive to consumers. The solution</em><em>s</em><em> to the problem solving carried out in this community service </em><em>are </em><em>by providing training and assistance on how to innovate products and diversify products, provide assistance with machines and equipment that support the production process, train how to design several </em><em>packaging</em><em> models, labeling, and brands for the product to be produced to make it more attractive, and train the development of effective sales and promotions through online marketing through several social media such as </em><em>I</em><em>nstagram and </em><em>F</em><em>acebook. The results after training and mentoring show that there is an additional variety of product types and </em><em>packaging</em><em> that can directly increase sales turnover.</em></p> Ludfi Djajanto; Anik Kusmintarti; Rokhimatul Wakhidah, Siti Amerieska, Sidik Ismanu Copyright (c) 2022 Ludfi Djajanto; Anik Kusmintarti; Rokhimatul Wakhidah, Siti Amerieska, Sidik Ismanu https://creativecommons.org/licenses/by/4.0 https://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/729 Tue, 31 Aug 2021 00:00:00 +0700