Empowerment Society

Business Integrative Sustainable in the BUMDesa Towards a Superior, Independent and Sustainable Village

Ach Zuhri, Nurlaily Wulandari, Sani Sanjaya, Ike Triyuli Suprapti — Thu, 27 Feb 2025 00:00:00 +0700

This community service program aims to implement the Business Integrative Sustainable (BIS) concept at BUMDesa Mutiara Saghara in Bunder Village, Pamekasan. This village has great potential in the field of salt production, but less than optimal management has resulted in low contribution to Village Original Income (PAD) and community welfare. The method used in this service is a participatory and mentoring approach, starting from socialization, training, mentoring and evaluation. The results of the activities show development, especially in terms of managing thought patterns and beliefs. The participation of BUMDesa administrators has begun to run according to their duties and functions, they earn income from the results of their work. Community support is starting to be seen and continues to increase, starting from PKK women who help with sales so that turnover continues to increase. Apart from that, salt farmers are also enthusiastic about farming because their agricultural products are purchased by BUMDesa at prices higher than market prices. Salt edutourism is experiencing consistent development with a commitment to open every Saturday and Sunday. This program can be said to have succeeded in opening up new jobs and increasing the independence of the village economy through optimizing local potential.

Improving the Management of Diansati Waste Bank Through Digitalization of Marketing and Financial Management

Thu, 27 Feb 2025 00:00:00 +0700

Surabaya is inseparable from environmental health problems. The threat of disease due to the lack of environmental sanitation is a problem that always arises in everyday life. The concept of zero waste as a lifestyle aims to minimize the amount of waste produced every day, one of which is through reduce, recycle and reuse. Proper waste management will provide its own value to the community from both economic and social aspects. This community service activity uses an active participation approach with the Diansati Waste Bank social community. Bank Sampah Diansati has been using a manual packing activity process by stepping on foot. The activity process goes through the stages of program socialization, preparation of press machine design, preparation of social media design and e-commerce, demonstration of the use of tools, utilization of tools by partners, monitoring and evaluation. Partners in this community service activity have 32 members. The results of community service activities show that partners can utilize tools and get convenience with the hydraulic waste press machine. In addition, recycled products by partners such as shampoo from water hyacinth can be sold online, which so far has been sold in the neighborhood around the partner.

Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman

Thu, 27 Feb 2025 00:00:00 +0700

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.

Optimizing the Arts and Culture of the Young Generation of Kandangan Village

Thu, 27 Feb 2025 00:00:00 +0700

Kandangan Village, known for its rich cultural heritage, faces challenges in preserving traditions and fostering youth entrepreneurship. The Student Organization Capacity Strengthening Program (PPK Ormawa) was implemented to increase cultural awareness, develop cultural infrastructure, and empower the younger generation through arts-based businesses. The program includes traditional arts and entrepreneurship training, digital marketing promotion, and the establishment of the Tengger Brang Wetan Cultural Museum. The museum serves as an educational center and tourist attraction, showcasing local arts, crafts, and oral traditions. As a result, community participation in cultural activities increased, leading to the creation of youth-led businesses in handicrafts, culinary arts and cultural tourism. Digital platforms also helped increase public engagement and tourism. The findings highlight the importance of cultural preservation as an economic driver, demonstrating that participatory approaches can sustain local heritage while promoting economic growth in rural communities.

Strengthening the Corn Processing Industry in Boyolali Regency Towards the Market Global Through E-Commerce

M Rudianto, Rita Noviani, Rahmawati, Ubaidillah, Siti Nurlaela — Thu, 27 Feb 2025 00:00:00 +0700

Boyolali Regency is one of the largest corn producers in Central Java. The high productivity of corn encourages the Boyolali Regency government program to increase corn processing through coaching various SMEs and MSME corn processing and has been proposed as a pioneering regional superior product in the Strategic Plan of the Trade and Industry Service and the Cooperatives and Manpower Service of Boyolali Regency in 2025. One of the processed corn products is maning, increasing the marketing of Marning MSME as a superior product of Boyolali Regency with the triple helix method through collaboration between universities, business actors, and the Boyolali Regency government in order to realize quality UMKM, globally competitive, and sustainable. Global scale marketing is carried out to increase marketing expansion, implementing an approach to increase product visibility and sales with: e-commerce account development, online marketing strategies, packaging and branding, market and competition analysis, and training and education. Taking advantage of global market opportunities and e-commerce technology, as a marketing method for processed corn marning products offers great opportunities to increase sales and expand the market.