Empowerment Society

Strengthening The Family Welfare Empowerment And Resilience On Jombang Regency

Judi Suharsono, Sulis Candra — Wed, 28 Feb 2024 00:00:00 +0700

Family welfare empowerment on Jombang Regency are needed to increase support citizens, especially with decreasing economic growth. The purpose of this community service activities was to increase the family welfare and resilience entering the endemic era of Covid-19. Method used in carrying out the communication activity was Effective Communication Strategy and combined with Ethnohypnosis method. Blending method with Ethnohypnosis allows participants to carry out positive messages at the subconscious level. The steps of method use in this community service activity overall comprises six stages, beginning with: Observation, identification, pre-test, socialization, workshop, post-test. The data was taken from 51 sample from the total of 455 population, using purposive sampling method. The result show that family welfare could be attained by coordinating all stakeholders and the focus of attention based on age period as existed in Tri Bina (BKB, BKR, and BKL) programs. High participant numbers of family welfare organization would significantly impact the overall aspects of family welfare, empowerment, and resilience; especially in the more challenging era as the aftermath of Covid-19 pandemic. Education proposed to be mainly contributing in taking family resilience guarantee into account, where lower education background causing lower awareness on how to build and maintain family welfare.

Improving the Performance of Coffee MSMEs Through the Application of Technology and E-Marketing

Selvia Roos Ana, Fetri Setyo Liyundira, Danang Wikan Carito — Wed, 28 Feb 2024 00:00:00 +0700

help coffee MSMEs achieve long-term financial stability and sustainable performance. The strategy for implementing this service includes a participatory approach involving Ndeso Coffee MSME Owners who are actively involved in each stage through Focus Group Discussions. Furthermore, intensive training and mentoring by increasing in-depth knowledge about technology management and online marketing performance analysis. The results of the service, which are realized in the form of training and mentoring, show an increase in the quality of products produced by Ndeso Coffee MSMEs through the application of technology in the form of roasting machines. The impact of this can be seen in increasing taste consistency, production quantities, efficiency and effectiveness of time and energy. In terms of training and e-marketing assistance, Kopi Ndeso MSMEs already have online shop and social media accounts as media for sales, promotion and product branding. The training and mentoring activities carried out have had a positive impact on Ndeso Coffee MSMEs. Through these efforts, MSME Kopi Ndeso is able to develop and improve the quality of their products, utilize technology more effectively, and build a customer network in the digital realm.

SiApik Application as An Effort to Increase MSMEs' Understanding in Preparing Financial Reports

Nur Fitriana Hamsyi, Barkah, Wenny Pebrianti, Yulyanti Fahruna — Wed, 28 Feb 2024 00:00:00 +0700

MSMEs play a role in overcoming the problem of poverty and become a buffer when Indonesia experiences a crisis. Given their essential role in the national economy, MSMEs need assistance with access to capital. However, the problem is that MSMEs are not yet disciplined in recording financial transactions and compiling financial statements, making it difficult for banks to measure their financial performance accurately. This is due to a lack of understanding in making financial statements. As a result, it is difficult to know exactly how much profit or loss they experienced. Therefore, this community service activity aims to increase the understanding of MSME actors regarding the importance of financial recording and reporting and is expected to be able to prepare financial statements using SIAPIK. The method used in activities is socialization, which is done by conveying basic accounting material along with MSME financial accounting standards and providing training regarding the use of SIAPIK. The participants are MSMEs in the Kubu Raya Regency area of West Kalimantan. The activity results showed increased participants' understanding and ability to prepare financial statements using SIAPIK. By preparing good financial statements, they can measure their financial performance accurately.

Appropriate Technology for Tampar Spinner and Digital Marketing as an Effort to Increase the Sustainability of Slap Rope Craftsmen in Lumajang

Moh. Hudi Setyobakti, Retno Cahyaningati, Imam Abrori — Wed, 28 Feb 2024 00:00:00 +0700

Application of appropriate e-marketing technology and techniques to maximize sales and income, as well as help coffee MSMEs achieve long-term financial stability and sustainable performance. The strategy for implementing this service includes a participatory approach involving Ndeso Coffee MSME Owners who are actively involved in each stage through Focus Group Discussions. Furthermore, intensive training and mentoring by increasing in-depth knowledge about technology management and online marketing performance analysis. The results of the service, which are realized in the form of training and mentoring, show an increase in the quality of products produced by Ndeso Coffee MSMEs through the application of technology in the form of roasting machines. The impact of this can be seen in increasing taste consistency, production quantities, efficiency and effectiveness of time and energy. In terms of training and e-marketing assistance, Kopi Ndeso MSMEs already have online shop and social media accounts as media for sales, promotion and product branding. The training and mentoring activities carried out have had a positive impact on Ndeso Coffee MSMEs. Through these efforts, MSME Kopi Ndeso is able to develop and improve the quality of their products, utilize technology more effectively, and build a customer network in the digital realm.

Media Socialization Of Surakarta City Government Programs Through Shadow Puppet Shows In 2022

Amar Pradopo — Wed, 28 Feb 2024 00:00:00 +0700

This research aims to determine the communication process of the
socialization of the Surakarta City Government program using shadow puppet
media in 2022. The research method uses a descriptive analysis approach with
data collection methods through observation methods, interview methods, and
literature study methods. The data obtained was analyzed descriptively and
qualitatively consisting of data reduction, data presentation, and drawing
conclusions. The research results show that communication is an important
element in implementing wayang performance activities as a medium for
socializing government policy programs. The communication process through
puppets can run more easily, more comfortably, and on target. So that the
socialization material order can be understood by the public. Puppets can be a
means of communication between the government and the community (wayang
audiences) in delivering programs, in this research the Law on Illegal Cigarettes
program with the theme Gempur Illegal Cigarettes.

Empowerment of Hijab Convection Micro Business in Kebontemu Village, Jombang Regency

Agung Prasetyo Nugroho Wicaksono, Aris Soelistyo — Wed, 28 Feb 2024 00:00:00 +0700

Our community service partner is a hijab shop micro business in Nglongko Hamlet, Kebontemu Village, Peterongan District, Jombang Regency. Partners face three main problems: venture capital constraints, operational fund transparency constraints, and a monotonous marketing strategy. This community service activity aims to provide solutions to partners based on each partner's problems, namely providing venture capital assistance, computerized cash flow implementation reports, and implementing marketing through social media and marketplaces. The method used in our service is to conduct simulations and practices. The results of this community service agenda are strengthening partner business capital, implementing Excel-based cash flow reports, and implementing marketing via Instagram and the marketplace application Shopee. It is hoped that with a wider marketing reach, it will increase sales and income from Hijab shop micro business partners. In addition, with financial training, service partners can run further business ventures with better financial management.

Green Entrepreneurship Batik Wijaya, a Strategy to Increase the Income of Pungsari Village Community, Plupuh Subdistrict, Sragen Regency

Wed, 28 Feb 2024 00:00:00 +0700

This community service activity was carried out in the Pungsari area, Plupuh District, Sragen Regency, in collaboration with UKM Batik Wijaya and the Sragen Regency Government. The purpose of this activity is to foster green entrepreneurship at a UKM Batik Wijaya so that it can increase the income of the surrounding community while still paying attention to the concept of environmentally sound business sustainability. UKM Batik Wijaya produces batik products that are not inferior when compared to other SMEs. Participation of participants in this activity shows high enthusiasm in an effort to increase creativity and innovation in the production of UKM Wijaya. After the implementation of this activity, it is hoped that it can increase the income of the community, especially those who are members of UKM Wijaya and create a healthier environment in Pungsari Village.