Macnico P, Christiarini R, Purwianti L. Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z. WIGA [Internet]. 2024Sep.13 [cited 2025Apr.23];14(2):286-301. Available from: https://ejournal.itbwigalumajang.ac.id/index.php/wiga/article/view/1227