Decisions to Use Go-Food Services: Cultural, Social, Personal, and Psychological
DOI:
https://doi.org/10.30741/adv.v7i2.1233Keywords:
Cultural, Social, Personal, PsychologicalAbstract
The aim of this research is to examine the important role of several factors in determining the decision to use Go-Food services. The factors tested include cultural, social, personal and psychological factors. This research was conducted in Mayangan District, Probolinggo City. The method used a quantitative approach and the help of SPSS analysis tools. The research results show that cultural, social and personal factors do not influence a person's decision to use Jada Go-Food. Meanwhile, psychological factors have an influence on a person's decision to use Go-Food services. Research findings show that in the context of Mayangan District, Probolinggo City, cultural, social and personal factors do not play an important role in deciding to use Go-Food services, while psychological factors are considered to play an important role. The implication is that Go-Food service providers and marketers can focus more on marketing strategies that emphasize psychological aspects in an effort to increase adoption and decisions to use Go-Food services in the region.
Downloads
References
Buchanan, L., Kelly, B., Yeatman, H., & Kariippanon, K. (2018). The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review. Nutrients, 10(2). https://doi.org/10.3390/nu10020148
Di Crosta, A., Ceccato, I., Marchetti, D., La Malva, P., Maiella, R., Cannito, L., Cipi, M., Mammarella, N., Palumbo, R., Verrocchio, M. C., Palumbo, R., & Di Domenico, A. (2021). Psychological factors and consumer behavior during the COVID-19 pandemic. PLoS One, 16(8), e0256095. https://doi.org/10.1371/journal.pone.0256095
Guthrie, C., Fosso-Wamba, S., & Arnaud, J. B. (2021). Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown. Journal of Retailing and Consumer Services, 61, 102570. https://doi.org/10.1016/j.jretconser.2021.102570
Irawan, R., Nawangsih, N., & Sulistyan, R. B. (2019). Pengaruh Promosi, Produk dan Harga terhadap Keputusan Pembelian Produk Onderdil Astra Honda Motor (AHM) pada UD. Rasa Motor di Lumajang. Jobman: Journal of Organization and Bussines Management, 1(3), 121-129.
Istanti, E., Sanusi, R., & Daeng, A. (2020). Impacts of Price, Promotion and Go Food Consumer Satisfaction in Faculty of Economic and Business Students of Bhayangkara University Surabaya. Ekspektra : Jurnal Bisnis dan Manajemen, 4(2), 104-120. https://doi.org/10.25139/ekt.v4i2.3134
Kim, H. K., & Lee, C. W. (2021). Relationships among Healthcare Digitalization, Social Capital, and Supply Chain Performance in the Healthcare Manufacturing Industry. Int J Environ Res Public Health, 18(4), 1417. https://doi.org/10.3390/ijerph18041417
Mahfud, T., Triyono, M. B., Sudira, P., & Mulyani, Y. (2020). The influence of social capital and entrepreneurial attitude orientation on entrepreneurial intentions: the mediating role of psychological capital. European Research on Management and Business Economics, 26(1), 33-39. https://doi.org/10.1016/j.iedeen.2019.12.005
Melović, B., Šehović, D., Karadžić, V., Dabić, M., & Ćirović, D. (2021). Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development. Technology in Society, 65, 101561. https://doi.org/10.1016/j.techsoc.2021.101561
Nalendra, A. R. A., Winarno, S. H., Priadi, A., Hermawan, E., Purnomo, M. W., & Putra, A. S. (2021). The Effect OfGoods Prices And Buyer Trust On The E-Commerce Sales System For Purchasing Goods Online. International Journal of Science, Technology & Management,, 2(3), 561-567. https://doi.org/10.46729/ijstm.v2i3.235
Prabowo, G. T., & Nugroho, A. (2018). Factors that Influence the Attitude and Behavioral Intention of Indonesian Users toward Online Food Delivery Service by the Go-Food Application. Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018),
Riskawati, M., Sulistyan, R. B., & Lukiana, N. (2021). Is Consumer Loyalty Judging from the Cafe Atmosphere and the Conformity of The Taste of the Product? International Journal of Accounting and Management Research, 2(1), 30-35. https://doi.org/10.30741/ijamr.v2i1.686
Sopanah, A., Iswari, H. R., Nurdiyansyah, F., & Sulistyan, R. B. (2023). Eksistensi Dan Peningkatan Kemandirian Ekonomi Sanggar Gong Pro Melalui Pelatihan Digital Marketing. Jurnal Abdimas Bina Bangsa, 4(2), 1355-1365. https://doi.org/0.46306/jabb.v4i2.656
Sulistyan, R. B., Carito, D. W., Cahyaningati, R., Taufik, M., Kasno, K., & Samsuranto, S. (2022). Identification of Human Resources in the Application of SME Technology. Wiga : Jurnal Penelitian Ilmu Ekonomi, 22(1), 70-76. https://doi.org/10.30741/wiga.v12i1.799
Sulistyan, R. B., Pradesa, H. A., & Kasim, K. T. (2017). Peran Mediasi Kepuasan dalam Pengaruh Kualitas Pelayanan dan Citra Institusi terhadap Retensi Mahasiswa (Studi Pada Mahasiswa Perguruan Tinggi di Lumajang). Jurnal Penelitian Ilmu Ekonomi WIGA, 7(2), 77-87. https://doi.org/10.30741/wiga.v7i2.337
Sulistyan, R. B., Setyobakti, M. H., & Darmawan, K. (2019). Strategi Pemberdayaan Masyarakat melalui Program Pembentukan Destinasi Wisata dan Usaha Kecil. Empowerment Society, 2(2), 1-7. https://doi.org/10.30741/eps.v2i2.457
Yatminiwati, M., Setyobakti, M. H., Sulistyan, R. B., & Ermawati, E. (2021). Social Entrepreneurship in MSME Development. International Journal of Environmental, Sustainability, and Social Sciences, 2(3), 239-243. https://doi.org/10.38142/ijesss.v2i3.111
Yildiz, H., Heitz-Spahn, S., & Belaud, L. (2018). Do ethnocentric consumers really buy local products? Journal of Retailing and Consumer Services, 43, 139-148. https://doi.org/10.1016/j.jretconser.2018.03.004
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Tumini
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
.png){kind=small}
