Human Resources Development in Increasing Sales Turnover of Synthetic Rattan Products

Authors

  • Mimin Yatminiwati Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Riza Bahtiar Sulistyan Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Zainul Hidayat Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Fauzan Muttaqien Institut Teknologi dan Bisnis Widya Gama Lumajang

DOI:

https://doi.org/10.30741/adv.v6i1.826

Keywords:

HR Development, Sales Turnover, SWOT Analysis

Abstract

This study was made with the aim of analyzing Human Resource Development in Increasing Sales Turnover of Synthetic Rattan Products by Dfanda Synthetic Rattan. The research method used is descriptive analysis using a qualitative research approach. The data collection technique carried out by the researcher was to conduct interviews and direct observations to the business owner. In addition, there are additional supporting data from reading books and other sources related to the research title. The analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of human resource development carried out by the company. The results of human resource development research to increase employee productivity Dfanda Rattan synthetic is the business partner model strategy because this strategy has several advantages, namely the existence of several strengths within the company that can be used to take advantage of several opportunities and face several threats to the company as shown by the Cartesian diagram that the company is in quadrant I, namely aggressive with the implementation of the Growth Oriented Strategy which is a very profitable situation for the company. The company has the power so that it can take advantage of the opportunities that exist.

Downloads

Download data is not yet available.

References

Al-Habib, M. (2018). Types of Strategy. http://journal-tbsp.blogspot.com.Accessed on February 14, 2020.

Assauri, S. (2003). Marketing Management. Yogyakarta: Publishing Agency of the Faculty of Economics, Gajah Mada University.

Bungin, M. B. (2007). Qualitative Research. Jakarta: Kencana Prenada Media Group.

Daulay, A. N., Nasution, M., & Ilhamy, L. (2016). Islamic Banking Management (Islamic Bank Marketing). Medan: FEBIUIN-SU Press. Effendi.

David, F. R. (2003). Strategy Management Translated: Concepts 10th Edition Book1. Jakarta: Salemba.

Fahmm, I. (2014). Strategic Management. Bandung: Alphabeta.

Firdaus, M. et al. (2005). Sharia Marketing Basics and Strategies. Jakarta: Renaissance.

Hafidudin, D., & Tanjung, H. (2012). Sharia Management in Practice. Jakarta: Gema Insani Press.

Hardiky, Mokhamad Iqbal, Devina Kristanti Nova, Amelia Rahmadewi, and Nanik Kustiningsih. 2021. “Optimalisasi Digital Payment Sebagai Solusi Pembayaran UMKM Roti Kasur.” Jurnal Riset Entrepreneurship 4(1):44–48.

Hasibuan, H., & Malayu. S. P. (2009). Human Resource Management. Jakarta: Earth Literacy.

Khoirunnaim, M. W. (2020). Analysis of Human Resource Development in Increasing the Productivity of Catfish Cultivation. Department of Islamic Economics, Faculty of Islamic Economics and Business. Tulungagung State Islamic Agana Institute.

Khoirunnaim, M. W. (2020). Analysis of Human Resource Development in Increasing Productivity of Catfish Cultivation (Case Study in Muria Fish Cultivation Group, Wates Village, Campurdarat District)

Kotler, P. (2016). Marketing Management Eleventh Edition. Jakarta: Publisher. Index.

Kustiningsih, Nanik, and Bambang Tjahjadi. 2020. “Mediating Effect of Business Process Performance on Innovation Strategy-Cost Performance Relationship: Case Study of Manufacturing Industry in East Java Province, Indonesia.” International Journal of Business Performance Management 21(3):346–62.

Kustiningsih, Nanik, Nawang Kalbuana, Arif Syafi’ur Rochman, Muhammad Miftah Farid, Agus Surya Bharmawan, Ilya Farida, Siti Mazilatus Sholikha, Deddy Setiawan, and Widi Hidayat. 2020. “STUDY RATIO FINANCIAL OF BANK PERFORMANCE: EVIDENCE FROM INDONESIA.” PalArch’s Journal of Archaeology of Egypt/Egyptology 17(9):6571–6605.

Limawandoyo, E. A. (2013). Management and Human Resource Development at PT Aneka Sejahtera Engineering. Petra Journal of Business Management, 1(2).

Marius P. (2002). Fundamentals of Marketing. Jakarta: PT Raja Grafindo Persada.

Paramita, R. W. D., Rizal, N., Sulistyan, R. B., Taufiq, M., & Dimyati, M. (2021). Pengembangan Permainan Tradisional Anak Kampoeng Batara Sebagai Inovasi Edukasi Berbasis Ekonomi Kreatif. Proceedings Progress Conference, 4(1), 503–511

Rambe, G. R. (2021). Analysis of Human Resource Development in Increasing Sales Turnover of Banner Shoes (Case Study of Gucyana Flat Shoes Banner Shoes Business). North Sumatra Muhammadiyah University. Faculty of Economics and Business.

Setyawan, Dwi Ageng, Nurul Ila Sari, Iza Auhaina Kuswindari, Diana Etika Sari, Izza Sakhara, and Nanik Kustiningsih. 2020. “Optimalisasi Media Sosial Terhadap Pemasaran Di Usaha Mikro Kecil Menengah.” Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi 16(1):37–46.

Sofyandi, H. (2013). Human Resource Management. Yogyakarta: Graha Ilmu.

Sulistyan, R. B. (2017). Contribution of Leadership and Environmental Work in Improving Employee Motivation. Jurnal Ilmu Manajemen Advantage, 1(2), 166–177. https://doi.org/10.30741/adv.v1i2.196

Sulistyan, R. B. (2018). Kondisi Lingkungan Pekerjaan Sebagai Ukuran Kesetiaan Pada Organisasi. Wiga : Jurnal Penelitian Ilmu Ekonomi, 8(1), 37–44. https://doi.org/10.30741/wiga.v8i1.234

Sulistyan, R. B., Carito, D. W., Cahyaningati, R., Taufik, M., Kasno, K., & Samsuranto, S. (2022). Identification of Human Resources in the Application of SME Technology. Wiga : Jurnal Penelitian Ilmu Ekonomi, 12(1), 70–76. https://doi.org/10.30741/wiga.v12i1.799

Sulistyan, R.B., Ermawati, E., Hidayat, Z., Lukiana, N., & Kasno. (2019). Retention Management as an Effort to Overcome the Intention of Account Officers to Stop the Company. Journal of Advanced Research in Dynamical and Control Systems, 11(12), 17-25.

Taqi, Muhamad, Aam Slamet Rusydiana, Nanik Kustiningsih, and Irman Firmansyah. 2021. “Environmental Accounting: A Scientometric Using Biblioshiny.” International Journal of Energy Economics and Policy 11(3):369–80.

Tjahjadi, Bambang, Noorlailie Soewarno, Hariyati Hariyati, Lina Nasihatun Nafidah, Nanik Kustiningsih, and Viviani Nadyaningrum. 2020. “The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation.” Journal of Open Innovation: Technology, Market, and Complexity 6(4):173.

Usman. (2014). Management Principles. Jakarta: Rajawali Press.

Yatminiwati, M., Setyobakti, M. H., Sulistyan, R. B., & Ermawati, E. (2021). Social Entrepreneurship In MSME Development, International Journal Of Environmental, Sustainability, and Social Science, 2(3), 239-243. https://doi.org/10.38142/ijesss.v2i3.111

Downloads

Published

2022-06-30

How to Cite

Yatminiwati, M., Sulistyan, R. B., Hidayat, Z., & Muttaqien, F. (2022). Human Resources Development in Increasing Sales Turnover of Synthetic Rattan Products. Jurnal Ilmu Manajemen Advantage, 6(1), 21–30. https://doi.org/10.30741/adv.v6i1.826

Issue

Section

Articles