Analysis of the Millennial Generation's Perspective Becoming Young Entrepreneurs during the Covid-19 Pandemic

Nawangsih Nawangsih; Hassan Touati

doi:10.30741/ijamr.v3i1.873

Authors

Nawangsih Institut Teknologi dan Bisnis Widya Gama Lumajang
Hassan Touati Sidi Mohamed Ben Abdellah University

DOI:

https://doi.org/10.30741/ijamr.v3i1.873

Keywords:

Covid-19 Pandemic, Millennial Generation, Perspective, Young Entrepreneur

Abstract

Previous research related to millennials who are interested in becoming young entrepreneurs, can be an interesting study, especially during the covid 19 pandemic. The research objectives are: 1. To find out the millennial generation's perspective on young entrepreneurs, 2. To identify the factors that influence the millennial generation to be young entrepreneurs and 3. To find out the form of productive economic business opportunities created by the millennial generations. This research is a qualitative type using a literature study approach. Scientific reference sources are taken from various sources that are relevant to the theme of the research carried out as well as from various reference books as a reference for the theory taken. The results showed that the millennial generation's perspective on young entrepreneurs during the current covid 19 pandemic, responded very positively, where the millennial generation who updated digital technology, and made technology a part of their lives, felt they had a greater opportunity to become a young entrepreneur.

References

Ahmad, A. (2020). Media Sosial dan Tantangan Masa Depan Generasi Milenial. Avant Garde, 8(2), 134-148. http://dx.doi.org/10.36080/ag.v8i2.1158

Ambarwati, A., & Sobari, I. S. (2020). Membangun Jiwa Kewirausahaan Di Era Milenial Bagi Mahasiswa Institut Stiami Kampus Tangerang Selatan. Jurnal Komunitas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 140-144. https://doi.org/10.31334/jks.v2i2.736

Amin, A. K. (2021). Motivasi Kaum Milenial Alumni Man 1 Nganjuk Memulai Trend Bisnis E-Commerce Di Masa Pandemi Covid-19. Jurnal Pendidikan Ekonomi Akuntansi dan Kewirausahaan (JPEAKU), 1(1), 33-40. https://doi.org/10.29407/jpeaku.v1i1.16289

Ayu, S., & Lahmi, A. (2020). Peran e-commerce terhadap perekonomian Indonesia selama pandemi Covid-19. Jurnal Kajian Manajemen Bisnis, 9(2), 114. https://doi.org/10.24036/jkmb.10994100

Briner, R. B., & Denyer, D. (2012). Systematic review and evidence synthesis as a practice and scholarship tool. Handbook of Evidence-Based Management: Companies, Classrooms And Research, 112-129. https://doi.org/10.1093/oxfordhb/9780199763986.013.0007

Fauziah, A. R., & Prabowo, H. (2017). Life Experience Pada Wirausaha Generasi Digital. Jurnal Psikologi, 10(1), 10-20

Garnida, A. (2021). Analisis Spirit Entreprenur Bisnis Coffee To Go Dalam Membidik Kaum Millenial Di Indonesia. Jurnal Sekretaris dan Administrasi Bisnis, 5(1), 86-92. https://doi.org/10.31104/jsab.v5i1.235

Gunawan, A. (2020). Pelatihan Digital Entrepreneurship Mewujudkan Generasi Milenial Berjiwa Wirausaha Di Sekolah SMA Desa Karangasih Cikarang. Jurnal Abdimas Kartika Wijayakusuma, 1(1), 38-45. https://doi.org/10.26874/jakw.v1i1.11

https://news.detik.com/

https://www.merdeka.com/

Iswahyudi, M., & Iqbal, A. (2018). Minat Generasi Milenial untuk Berwirausaha. Assets: Jurnal Akuntansi dan Pendidikan, 7(2), 95-104. http://doi.org/10.25273/jap.v7i2.3320

Kurniati, D. (2021). Eksistensi Generasi Millenial dalam Berwirausaha di Era Digital (Studi Kasus Online Shop Denia Donuts Palembang). Journal Science Innovation and Technology (SINTECH), 2(1), 37-45.

Kusuma, I. L., Fitria, T. N., & Dewi, M. W. (2021). Pelatihan Kewirausahaan Sebagai Peluang Bisnis Untuk Generasi Milenial Di Soloraya Selama Masa Pandemi Covid-19. Budimas: Jurnal Pengabdian Masyarakat, 3(2), 315-321. http://dx.doi.org/10.29040/budimas.v3i2.2450

Lukiana, N., & Sulistyan, R. B. (2021). Penguatan Usaha Kecil Berbasis Godong Simbukan dalam Meningkatkan Ekonomi Masyarakat Kabupaten Lumajang. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(4), 1036-1042.

Panggabean, N. R., & Sinaga, D. S. (2020). Menciptakan Milenial Entrepreneur Melalui Pembelajaran Kewirausahaan Sosial Pada Mahasiswa. Jurnal Darma Agung, 28(3), 429-443. http://dx.doi.org/10.46930/ojsuda.v28i3.806

Risma, R., Irmayani, I., & Sriwahyuningsih, A. E. (2021). Motivasi Berwirausaha Generasi Millenial Berbasis Kuliner Di Kelurahan Maccorawalie Kecamatan Watang Sawitto Kabupaten Pinrang. LaGeografia, 19(3), 363-372. https://doi.org/10.35580/lageografia.v19i3.20104