Vol. 9 No. 1 (2025): June 2025

Articles

• Analysis of Factors Affecting Purchase Intention and Price Premium for Purchasing Skincare Products in E-Commerce

  Rizni Aulia Qadri, Florensia Sutjiali, Renny Christiarini

  24-39

  • PDF

• Consumer Ethnocentrism, Product Knowledge, and Brand Identity on Purchasing Decisions on Eiger Products

  Suci Wulandari, Alshaf Pebrianggara, Lilik Indayani

  1-16

  • PDF

• Antecedents and Consequences of Visitor Attitude Toward Raja Ali Haji Batam Museum

  Amel Sulawati, Yadi Ernawadi

  40-51

  • PDF

• The Role of Human Resource Management in Improving Work-Life Balance within Organizations

  Mimin Yatminiwati, Zainul Hidayat

  17-23

  • PDF