Branding and Packaging Training to Improve Product Promotion at MSMEs in Mojosari Village

Firdaus Al Maidah; Via Lailatur Rizki; Nur Latifa Isnaini Putri

doi:10.30741/eps.v6i2.1089

Authors

Firdaus Al Maidah Institut Teknologi dan Bisnis Widya Gama Lumajang
Via Lailatur Rizki Institut Teknologi dan Bisnis Widya Gama Lumajang
Nur Latifa Isnaini Putri Institut Teknologi dan Bisnis Widya Gama Lumajang

DOI:

https://doi.org/10.30741/eps.v6i2.1089

Keywords:

Branding, Packaging, UMKM

Abstract

As with micro business products in general, Micro Small and Medium Enterprises (MSME) entrepreneurs encounter several problems while developing their businesses, especially in increasingly fierce competition in this globalization era. This community service aims to help MSME entrepreneurs in Mojosari Village, Lumajang Regency East Java, overcome the difficulties they encounter due to globalization. Activities carried out in this program include site surveys, interviews and discussions with MSME entrepreneurs, holding training on branding and packaging, monitoring, and evaluation. This community service program has produced several outcomes. The first outcome is establishing increasingly solid collaboration between MSME entrepreneurs in Mojosari Village. This collaboration will help MSME entrepreneurs with better and more up-to-date business knowledge and skills to keep up with the times and technology. The second outcome is that this program can produce skilled and qualified personnel in their fields, which is realized by creating unique and attractive branding, labels, and packaging.

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