Media Socialization Of Surakarta City Government Programs Through Shadow Puppet Shows In 2022

Amar Pradopo

doi:10.30741/eps.v7i1.1274

Authors

Amar Pradopo Universitas Muhammdiyah Surakarta

DOI:

https://doi.org/10.30741/eps.v7i1.1274

Keywords:

socialization, media, communication

Abstract

This research aims to determine the communication process of the
socialization of the Surakarta City Government program using shadow puppet
media in 2022. The research method uses a descriptive analysis approach with
data collection methods through observation methods, interview methods, and
literature study methods. The data obtained was analyzed descriptively and
qualitatively consisting of data reduction, data presentation, and drawing
conclusions. The research results show that communication is an important
element in implementing wayang performance activities as a medium for
socializing government policy programs. The communication process through
puppets can run more easily, more comfortably, and on target. So that the
socialization material order can be understood by the public. Puppets can be a
means of communication between the government and the community (wayang
audiences) in delivering programs, in this research the Law on Illegal Cigarettes
program with the theme Gempur Illegal Cigarettes.

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