Empowering the Bayu Segara Fishermen's Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace

Authors

  • Ahmad Iskandar Rahmansyah Universitas Panca Marga
  • Joni Hendra Universitas Panca Marga
  • Dwi Iryaning Handayani Universitas Panca Marga
  • Siti Masluha Universitas Panca Marga
  • Nadia Putri Widianita Universitas Panca Marga
  • Mohammad Hadiyanto Universitas Panca Marga
  • Rohmad Fauzi Universitas Panca Marga

DOI:

https://doi.org/10.30741/eps.v7i2.1346

Keywords:

Digital Marketing, E-commerce, Social Media, Marketplace Optimization

Abstract

With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional reach via WhatsApp. A thorough session covering digital marketing strategies—including social media management, online marketplace optimization, and content creation—was held on July 28 to help to solve these problems. Product photos done to improve e-commerce display before the training. The session gave attendees useful knowledge in social media account management, online store setup, and content creation. Practical experience helped them to use these abilities straight-forwardly, thereby enhancing their efforts at digital marketing. The findings show that product exposure, market reach, and sales should be much improved by the increased digital presence and marketing competencies. In a cutthroat digital market, this strategy offers the firm a viable road for corporate expansion.

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Published

2024-08-29

How to Cite

Rahmansyah, A. I., Hendra, J. ., Handayani, D. I. ., Masluha, S., Widianita, N. P. ., Hadiyanto, M. ., & Fauzi, R. . (2024). Empowering the Bayu Segara Fishermen’s Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace. Empowerment Society, 7(2), 98–106. https://doi.org/10.30741/eps.v7i2.1346