Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman

Fatimah Abdillah; Dewi Sarifah  Tullah; Sudradjat; Siti  Asyifa; Febriyan; Christine Callista; Jan Febrian; Chessa Auriel  Lauwsetia

doi:10.30741/eps.v8i1.1417

Authors

Fatimah Abdillah Institut Bisnis dan Informatika Kesatuan
Dewi Sarifah Tullah Institut Bisnis dan Informatika Kesatuan
Sudradjat Institut Bisnis dan Informatika Kesatuan
Siti Asyifa Institut Bisnis dan Informatika Kesatuan
Febriyan Institut Bisnis dan Informatika Kesatuan
Christine Callista Institut Bisnis dan Informatika Kesatuan
Jan Febrian Institut Bisnis dan Informatika Kesatuan
Chessa Auriel Lauwsetia Institut Bisnis dan Informatika Kesatuan

DOI:

https://doi.org/10.30741/eps.v8i1.1417

Keywords:

knowledge, nutmeg juice, SBI, technology, training

Abstract

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.

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