Ecoprint Business Development at Newcoral Ecofriendly UMKM trhough Improving Production, Management and Marketing Quality

Authors

  • Sayekti Wahyuningsih Universitas Sebelas Maret
  • Rahmawati Universitas Sebelas Maret
  • Dewi Kurnia Salwa Universitas Sebelas Maret
  • Endang Dwi Amperawati Sekolah Tinggi Ilmu Ekonomi Arlindo
  • Samsi Universitas Surakarta
  • Ratna Wijayanti Daniar Paramita Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Siti Arifah Universitas Tidar
  • Erna Setiany Universitas Mercubuana

DOI:

https://doi.org/10.30741/eps.v8i2.1536

Keywords:

Ecoprint, Quality, UMKM Newcoral Ecofriendly

Abstract

Micro, Small, and Medium Enterprises (MSMEs) newcoral ecofriendly is a business engaged in the production of other ecoprints based on natural materials such as leaves, twigs, flowers, and roots. The ecoprint products produced have high artistic value and are environmentally friendly, making them one of the leading business opportunities in the creative industry. However, this MSME faces a number of problems that hinder business development, including inconsistent production quality, less structured business management, and limited marketing strategies. The method implemented in community partnership empowerment-based service in the form of workshop activities, mentoring in ecoprint making practices, providing training related to management governance and marketing processes, as well as monitoring and evaluation. This program is expected to produce outputs in the form of scientific publications, media publications, and videos. Through this activity, Usaha Mikro, Kecil, dan Menengah (UMKM) newcoral ecofriendly is expected to be able to increase competitiveness and contribute to the development of environmentally friendly creative industries in Indonesia.

Downloads

Download data is not yet available.

References

Amperawati, ED, Rahmawati, Purnomo, RA, Jaafar, NI, Arifah, S., & Sasana, H. (2023). Measuring Batik Industry Resilience through Economic Transformation. Migration Letters , 20 (8), 924–933. https://doi.org/10.59670/ml.v20i8.5629

Brillyantina, S., Dhandy, R., Slamet, AHH, Wulandari, SA, Mutmainah, DN, Asmunir, & Hujbi, JK (2024). Ecopreneurship Based on Environmentally Friendly Products Through Ecoprint Batik in Sepande Village. Academic Journal of Community Service , 2 (3), 172–177. https://doi.org/10.61722/japm.v2i3.2079

Darsinandra, AA, & Azizah, S. (2024). BRANDING OF THE EAST JAVA COOPERATIVE AND SME SERVICE IN DEVELOPING THE BATIK UMKM INDUSTRY FOR . 6 (4), 29–42.

Fakhrurozi, M. (2023). The Role of Government and Marketing Strategy on Sales of UMKM Ecoprint Yasmin Wiwid Lampung. REMIK: Research and E-Journal of Computer Informatics Management , 7 (3), 1676–1686.

Intan, T., Revia, B., & Erwita, A. (2019). Increasing the competitiveness of herbal beverage producers through the creation of creative social media content based on e-marketing. Journal of Professional Communication , 3 (2). https://doi.org/10.25139/jkp.v3i2.1982

Jaafar, NI, Sulaiman, A., & Ali, SM (2018). Pro-environmentalism behavior, organizational pressure, sustainable information technology initiatives and financial performance of Malaysian service firms. Environmental Engineering and Management Journal , 17 (1), 43–52. https://doi.org/10.30638/eemj.2018.006

Kristiyanti, M., & Rahmasari, L. (2015). Website as a Marketing Media for Superior Products of MSMEs in Semarang City. June , 13 (2), 186.

Mubarat, H., Iswandi, H., & Ilhaq, M. (2021). Innovation Training and Product Development of Patera Eco Print Palembang. SELAPARANG Journal of Progressive Community Service , 4 (2), 329. https://doi.org/10.31764/jpmb.v4i2.4325

Natasha, JA, Aulia, AW, & Syarifah, SI (2024). Transformation of South Malang Ecoprint Batik: Optimization of Green Capital Budgeting and Green Marketing for the Global Market. National Symposium on Vocational Accounting (SNAV) XII , 1 , 577–589.

Rahmawati, Wahyuningsih, S., Amperawati, ED, Noviani, R., Arifah, S., Junaidi, A., & Nurlaela, S. (2024). Optimization of Solo-Ecoprint Batik through Improving Production Quality, Management, and Marketing. Journal of Empowered Community Empowerment : Journal of Learning, Empowerment and Community Service , 7 (1), 25–35.

Setyoningrum, AAD (2020). Women, Financial Management and Economy. EKOBIS : Journal of Management and Accounting Science , 8 (2), 16–24. https://doi.org/10.36596/ekobis.v8i2.484

Sulaiman, E., Budiastuti, E., Pratiwi, VA, Herlina, E., Suwandi, Virgiyanti, & Kosasih, A. (2022). Go Green Products Using Ecoprint Techniques. Indonesian Journal of Community Services Cel , 1 (1), 56–62. https://doi.org/10.70110/ijcsc.v1i1.8

Wahyuningsih, S., Kusumastuti, A., Krisnawati, M., Paramita, O., Yuniar, M., & Furi, M. (2022). Quality of motifs, colors and fastness of Sekar Ayu ecoprint products in terms of mordant type, natural dyes, and types of leaves on silk fabrics. IOP Conference Series: Earth and Environmental Science , 969 (1). https://doi.org/10.1088/1755-1315/969/1/012043

Wahyuningsih, S., Rahmawati, Handayani, SR, Setyaningsih, & Ponimah. (2020). Chemistry of Natural Dyes of Batik Crafts Coloring Process. IOP Conference Series: Materials Science and Engineering , 858 (1). https://doi.org/10.1088/1757-899X/858/1/012052

Widiana, ME, & Karsam. (2024). Batik Standardization Management Strategy to Increase Competitive Marketing in the Industrial Revolution 4.0 Era. In PT. Pena Persada Kerta Utama.

Downloads

Published

2025-08-28

How to Cite

Wahyuningsih, S., Rahmawati, R., Salwa, D. K., Amperawati, E. D., Samsi, S., Paramita, R. W. D., … Setiany, E. (2025). Ecoprint Business Development at Newcoral Ecofriendly UMKM trhough Improving Production, Management and Marketing Quality. Empowerment Society, 8(2), 78–86. https://doi.org/10.30741/eps.v8i2.1536

Issue

Vol. 8 No. 2 (2025): Agustus 2025

Section

Articles

License

Copyright (c) 2025 Sri Murni, Edi Kurniadi, Muhammad Hisjam, Rahmawati, M Rudianto

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.