Financial Capability and Digital Adoption for Online Shopping Decision: Evidence from Surabaya Students

Cynthia Yohanna Kartikasari; Yohana Wahyu Prasetyowatie

doi:10.30741/wiga.v12i2.810

Authors

Cynthia Yohanna Kartikasari Universitas Surabaya
Yohana Wahyu Prasetyowatie Universitas Surabaya

DOI:

https://doi.org/10.30741/wiga.v12i2.810

Keywords:

Financial Capability, Digital Adoption, Online Shopping

Abstract

This study aims to examine the effect of financial capabilities and digital adoption on online shopping decisions. The research results explain that individual financial capabilities such as access to bank services, digital banking services, and consulting financial issues with professionals encourage online shopping transactions. Online consumer behavior is also determined by perceived risk, trust in service providers, technology adoption, and use of social media. The type of research was quantitative by interviewing random sampling Surabaya students. Data analysis used multiple linear regression tests through validity test in terms of determining the feasibility of the questions in the questionnaire and reliability test, which stated that the respondents' answers to the questions in the questionnaire were consistent and could be seen from the results of Cronbach’s Alpha. The next stage is the classical assumption test, multicollinearity test, heteroscedasticity test, and multiple linear regression test. In addition, hypothesis testing was carried out through the F-test, T-test, and coefficient of determination. The results showed that financial capability and digital adoption had a significant influence on online shopping decisions.

Downloads

Download data is not yet available.

References

Adi, P. H., Wihuda, F., & Adawiyah, W. R. (2017). The role of social media browsing intention for behavioral outcomes of young consumers. Market-Trziste, 29(1), 39–57. https://doi.org/10.22598/mt/2017.29.1.39

Çera, G., Phan, Q. P. T., Androniceanu, A., & Çera, E. (2020). Financial capability and technology implications for online shopping. E a M: Ekonomie a Management, 23(2), 156–172. https://doi.org/10.15240/tul/001/2020-2-011

Chauhan, H. A. (2018). Personality Traits & Its Impact on Online. Kaav International Journal of Economics, Commerce & Business Management, 5(1), 249–263.

Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity-related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334–361. https://doi.org/10.1521/jscp.2007.26.3.334

Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927–939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007

Johnson, O., & Ramirez, S. A. (2021). The influence of showrooming on Millennial generational cohorts online shopping behaviour. International Journal of Retail and Distribution Management, 49(1), 81–103. https://doi.org/10.1108/IJRDM-03-2020-0085

Junita, N. (2020). Pandemi Covid-19, Survei BPS: Tren Belanja Online Naik, Mayoritas Milenial Perempuan.

Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003

Kementerian Keuangan. (2021). Ekonomi Digital Indonesia Diprediksi Tumbuh Delapan Kali Lipat di Tahun 2030.

kompasiana. (2021). Perilaku Belanja Online di Kalangan Mahasiswa.

Kusnandar, V. B. (2021). Pengguna Internet Indonesia Peringkat ke-3 Terbanyak di Asia.

Kuswanto, H., Pratama, W. B. H., Ahmad, I. S., & Salamah, M. (2019). Analysis of students’ online shopping behaviour using a partial least squares approach: Case study of Indonesian students. Cogent Business and Management, 6(1). https://doi.org/10.1080/23311975.2019.1699283

Loekamto, A. (2012). Implementasi Technology Acceptance Model (Tam) Dalam Online Shopping. Kajian Ilmiah Mahasiswa Manajemen, 1(3), 1–5.

Mueller, A., Mitchell, J. E., Mertens, C., Mueller, U., Silbermann, A., Burgard, M., & de Zwaan, M. (2007). Comparison of treatment seeking compulsive buyers in Germany and the United States. Behaviour Research and Therapy, 45(7), 1629–1638. https://doi.org/10.1016/j.brat.2006.08.005

Naseri, M. B., & Elliott, G. (2011). Role of demographics, social connectedness and prior internet experience in adoption of online shopping: Applications for direct marketing. Journal of Targeting, Measurement and Analysis for Marketing, 19(2), 69–84. https://doi.org/10.1057/jt.2011.9

Ofori, D., & Appiah-Nimo, C. (2019). Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model. Cogent Business and Management, 6(1), 1–20. https://doi.org/10.1080/23311975.2019.1644715

Pan, L. Y., & Chiou, J. S. (2011). How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. Journal of Interactive Marketing, 25(2), 67–74. https://doi.org/10.1016/j.intmar.2011.01.002

Pentz, C. D., du Preez, R., & Swiegers, L. (2020). To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1827813

Populix. (2020). Tren belanja online masyarakat Indonesia.

Robert S. Pindyck, & Rubinfeld, D. L. (2005). microeconomics (6th ed.). Upper Saddle River, NJ.

Sen, A. (1993). Does Business Ethics Make Economic Sense ?. Business Ethics Quarterly, 3(1), 45–54. https://doi.org/10.2307/3857381

Soper, K. (2007). Re-thinking the “good life”: The citizenship dimension of consumer disaffection with consumerism. Journal of Consumer Culture, 7(2), 205–229. https://doi.org/10.1177/1469540507077681

Sumolang, M. (2013). Peranan Internet Terhadap Generasi Muda Di Desa Tounelet Kecamatan Langowan Barat. Jurnal TEKNOIF, 3(2), 19. https://doi.org/2338-2724

Taylor, M. (2011). Measuring Financial Capability and its Determinants Using Survey Data. Social Indicators Research, 102(2), 297–314. https://doi.org/10.1007/s11205-010-9681-9

Yakin, M. F. A., Soegiarto, M., & Mardiana, M. (2016). Perilaku Konsumen dalam Berbelanja Pakaian Wanita di Pasar Pagi Samarinda. Ekonomia, 5(3), 298–312.

Yatminiwati, M., Setyobakti, M. H., Sulistyan, R. B., & Ermawati, E. (2021). Social Entrepreneurship in MSME Development. International Journal of Environmental, Sustainability, and Social Sciences, 2(3), 239-243. doi: 10.38142/ijesss.v2i3.111