Evaluation of World University Rankings of Southeast Asia HEIs Image
DOI:
https://doi.org/10.30741/wiga.v13i1.941Keywords:
Higher Education Institution, South East Asia, Ranking, Brand ImageAbstract
Today's world university rankings have gained prominence in tandem with internationalization endeavors. However, the impact of empirical rankings on the HEI brand image has yet to be thoroughly explored. This research aims to assess the impact of university rankings, based on universal standards and comparable metrics, on brand image at local, national, regional, and international levels. Using data from SciVal and QS World University, we analyzed 47 HEIs in Southeast Asia over ten years through panel data regression. The results shows that HEI rankings affect the brand image of the international media, regional media, national media, and local media. Awards received and mass media in general also got impacted by HEI global ranking. It expands the literature on higher education, providing ranking readings on multi-level reputation articulations. World university rankings can be used as a strategy to increase regional reputation in Southeast Asia as well as internationally. Future research could broaden the scope of regional data and use various types of world university rankings. In addition, other impacts, such as international students, inbound and outbound faculty, joint research, and other international indicators, can be further investigated.
Downloads
References
Altbach, P. G. (2012). The globalization of college and university rankings. Change: The Magazine of Higher Learning. 44(1): 26–31.
Amsler, S. S., and C. Bolsmann. (2012). University ranking as social exclusion. British Journal of Sociology of Education. 33 (2): 283–301.
Baltaru, R. D., & Soysal, Y. N. (2018). Administrators in higher education: Organizational expansion in a transforming institution. Higher Education, 76(2), 213-229.
Beckert, J., and R. Bronk. (2019). Uncertain futures: Imaginaries, narratives, and calculative technologies, MPIfG Discussion Paper 19/10 (Cologne, Max Planck Institute for the Study of Societies).
Bekhradnia, B. (2016). International university rankings: For good or ill? UK: Higher Education Policy Institute Oxford.
Berman, E. P., and Hirschman, D. (2018). The sociology of quantification: Where are we now? Contemporary Sociology. 47 (3): 257–266.
Bowers, A., & Prato, M. (2019). The role of third-party rankings in status dynamics: How does the stability of rankings induce status changes? Organization Science, 30(6), 1146-1164.
Bromley, P., and Powell, W. W. (2012). From smoke and mirrors to walking the talk: Decoupling in the contemporary world. Academy of Management Annals, 6 (1): 1–48.
Chen, M. J., & Miller, D. (2012). Competitive dynamics: Themes, trends, and a prospective research platform. Academy of Management Annals, 6(1), 135-210.
Dill, D. D., and Soo, M. (2005). Academic quality, league tables, and public policy: A cross-national analysis of university ranking systems. Higher Education, 49(4): 495–533.
Espeland, W. N., and M. L. Stevens. (2008). A sociology of quantification. Archives Europeennes de Sociologie 49 (3): 401–436.
Espeland, W. N., and Sauder, M. (2016). Engines of anxiety: Academic rankings, reputation, and accountability. New York: Russell Sage Foundation.
Espeland, W. N., Sauder, M. (2012). The dynamism of indicators. In Governance by Indicators, edited by K. E. Davis. Oxford: Oxford University Press.
Fowles, J., H. G. Frederickson, and Koppell, J. G. (2016). University rankings: Evidence and a conceptual framework. Public Administration Review, 76(5): 790–803.
Hasse, R., and Krucken, G. (2013). Competition and actorhood: A further expansion of the neo-institutional agenda. Sociologia Internationalis, 51(2): 181–205.
Hazelkorn, E. (2011). Rankings and the reshaping of higher education: The battle for world-class excellence. London: Palgrave Macmillan.
Hazelkorn, E. (2014). The effects of rankings on student choices and institutional selection. in access and expansion post-massification: Opportunities and barriers to further growth in higher education participation, edited by B. Jongbloed, and H. Vossensteyn. London: Routledge.
Lamont, M. (2012). Toward a comparative sociology of valuation and evaluation. Annual Review of Sociology 38 (1): 201–221.
Mao, H., Liu, S., Zhang, J., & Deng, Z. (2016). Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment. International Journal of Information Management, 36(6), 1062-1074.
Marcelo, M., and Powell, J. W. (2020). Ratings, rankings, research evaluation: How do schools of education behave strategically within stratified uk higher education? Higher Education, 79: 829–846.
McMillan, G. S., & Joshi, M. P. (1997). Part IV: How do reputations affect corporate performance?: Sustainable competitive advantage and firm performance: The role of intangible resources. Corporate Reputation Review, 1(1), 81-85.
Monks, J., and Ehrenberg, R. G. (1999). The impact of U.S. news and world report college rankings on admissions outcomes and pricing policies at selective private institutions, Working Paper Series. Cambridge, MA, National Bureau of Economic Research.
Musselin, C. (2018). New forms of competition in higher education. Socio-Economic Review, 16(3), 657-683.
Pusser, B., & Marginson, S. (2013). University rankings in critical perspective. The Journal of Higher Education, 84(4), 544-568.
Ramirez, F. O. (2013). World society and the university as formal organization. Sisyphus—Journal of Education, 1(1), 124-153.
Sharapov, D., & Ross, J. M. (2019). Whom should a leader imitate? Using rivalry‐based imitation to manage strategic risk in changing environments. Strategic Management Journal, 0(Special Issue), 1-32.
Shin, J. C., Toutkoushian, R. K., & Teichler, U. (2011). University Ranking: Theoretical Basis, Methodology and Impacts on Global Higher Education. New York: Springer.
Soysal, Y. N., Baltaru, R. D., & Cebolla-Boado, H. (2022). Meritocracy or reputation? The role of rankings in the sorting of international students across universities. Globalisation, Societies and Education, 1-12.
Sukoco, B. M. (2016). The effects of convergence and divergence alliance portfolio on firm performance. International Journal of Business, 21(2), 112-131.
Sukoco, B. M., Lestari, Y. D., Susanto, E., Nasution, R. A., & Usman, I. (2021). Middle manager capabilities and organisational performance: the mediating effect of organisational capacity for change. International Journal of Productivity and Performance Management, 0(0), 0.
Taylor, P., & Braddock, R. (2007). International university ranking systems and the idea of university excellence. Journal of Higher Education Policy and Management, 29(3), 245-260.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Muhammad Izharuddin, Faizal Susilo Hadi, Meirza Cahya Lestyorini
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.