MSME Business Decision Analysis in Indonesia during the Covid 19 Pandemic

Authors

  • Moh. Hudi Setyobakti Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Khoirul Ifa Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Ani Yulianti Institut Teknologi dan Bisnis Widya Gama Lumajang
  • Ria Meilan Institut Teknologi dan Bisnis Widya Gama Lumajang

DOI:

https://doi.org/10.30741/wiga.v12i2.830

Keywords:

MSME, Business Decisions, Covid-19

Abstract

The Covid 19 pandemic in Indonesia has an impact on the sustainability of the business sector, especially MSMEs. MSME actors are faced with situations and must make decisions in the midst of environmental changes that occur. Different conditions in each MSME, both different types of business, business capacity, resource capacity, make different decision attitudes. This research is a secondary research, conducted by reviewing the articles that have been published and published in Indonesia, as many as 15 articles. The results of the study show several important decisions taken by MSMEs during the COVID-19 pandemic, including 1) Survival strategy, by making savings, 2) Optimization of the resources they have, without adding other additional resources, 3) Participation in the economic recovery program by the government includes social assistance, training and assistance, tax incentives, and credit restructuring, 4) Application of information technology such as digital marketing and financial technology transformation, 5) Personal selling improvement, 6) Product innovation, 7) Preventive steps with more mature business planning . The contribution of this research is to provide input for policy makers to pay attention to the needs of MSMEs in making decisions for business continuity, as well as developing research analysis of MSME business decisions.

Downloads

Download data is not yet available.

References

Ambar, R., & Sari, W. P. (2021). Komunikasi Pemasaran UMKM dalam Beradaptasi di Masa Pandemi Covid-19 (Studi Kasus Hello Cafe). Prologia, 5(1), 167. https://doi.org/10.24912/pr.v5i1.10107

Andayani, I., & Roesmniningsih, W. Y. (2021). Strategi Pemberdayaan Masyarakat Pelaku UMKM Di Masa. Jurnal Pendidikan Nonformal. Retrieved from http://journal2.um.ac.id/index.php/JPN/article/view/20221

Atmaja, H. E., & Novitaningtyas, I. (2021). Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak dari Pandemi Covid-19. Jurnal Ilmiah Poli Bisnis, 13(1), 7. Retrieved from https://ejournal2.pnp.ac.id/index.php/jipb

Cahya, A. D., Aminah, Rinajaya, A. F., & Adelin, N. (2021). Pengaruh Penjualan Online di masa Pademi Covid-19 terhadap UMKM Menggunakan metode Wawancara (Studi Kasus UKM Salad Nyoo Timoho Yogyakarta). Jesya: Jurnal Ekonomi & Ekonomi Syari’ah, 4(2), 857–863.

Cahyadi, L. D. C. R., & Pradnyani, N. L. P. S. P. (2021). Keputusan Strategis Pelaku Umkm Dalam Menghadapi Krisis Ekonomi. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 10(04), 223. https://doi.org/10.24843/eeb.2021.v10.i04.p05

Hafsari, R., & Nurcahyo, G. W. (2021). Penerapan Fuzzy C-Means Pada Teknologi Adopsi Usaha Mikro Kecil dan Menengah. Jurnal KomtekInfo, 8, 183–188. https://doi.org/10.35134/komtekinfo.v8i3.165

Maharani, H. C., & Jaeni, J. (2021). Determinan Kebijakan Pemerintah Sebuah Solusi Keberlangsungan Usaha UMKM di Tengah Pandemi Covid-19. AKSES: Jurnal Ekonomi Dan Bisnis, 16(1), 26–39. https://doi.org/10.31942/akses.v16i1.4469

Marginingsih, R. (2021). Program Pemulihan Ekonomi Nasional Sebagai Kebijakan Penanggulangan Dampak Pandemi Covid-19 Pada Sektor UMKM. Moneter - Jurnal Akuntansi Dan Keuangan, 8(2), 110–116. https://doi.org/10.31294/moneter.v8i2.10997

Pratiwi, M. A. (2020). Kondisi dan Strategi UMKM disaat Pandemi Covid-19 di Kota Tanjungpinang. Seminar Nasional Seri Ke IV Program Studi Magister Manajemen, (34), 305–317.

Pratiwi, N., Yuwanda, T., Aswin, U. R., & Hidayat, D. (2021). Expansi Pasar Menggunakan Digital Marketing untuk Para Pelaku UMKM Makanan Khas Maninjau. Jurnal Pengabdian Multidisiplin, 1(1), 1–9. https://doi.org/10.51214/japamul.v1i1.78

Rasidi, Y. S., Budi, C. S., & Hatmoko, P. A. (2021). Fintech Syariah Alternatif Pendanaan Umkm Pada Masa Pandemi Covid-19 Di Indonesia. Finansha- Journal of Sharia Financial Management, 2(1), 1–10. https://doi.org/10.15575/fjsfm.v2i1.12462

Rastryana, U. (2021). Analisis SWOT Dan Bisnis Model Canvas Dalam Pembukaan Umkm Pada Masa Pandemi Covid 19. JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , Dan Akuntansi ), 5(1), 1046–1055.

Saputri, N. D. M., Yuliani, Y., & Putri, Y. H. (2021). Peningkatan Kemampuan UMKM dalam Melakukan Analisis Kelayakan Usaha Agar Dapat Bertahan di Masa Pandemi COVID-19. Sricommerce: Journal of Sriwijaya Community Services, 2(2), 177–181. https://doi.org/10.29259/jscs.v2i2.69

Setiyo, J., Paramita, R. W. D., & Sulistyan, R. B. (2021). Exploration Community Empowerment of Lumajang Typical Batik Enterprises for Culture Preservation. IJEBD (International Journal of Entrepreneurship and Business Development), 4(3), 351-355. doi: 10.29138/ijebd.v4i3.1392

Simon. (2012). Analisis Keputusan. pp. 7–28.

Sulistyan, R. B., & Paramita, R. W. D. (2021). Business Location Planning Assistance: Preservation of Traditional Culture of Kampoeng Batara Banyuwangi. Empowerment Society, 4(1), 17–22. https://doi.org/10.30741/eps.v4i1.634

Widnyani, N. M., Astitiani, N. L. P. S., & Putri, B. C. L. (2021). Penerapan Transformasi Digital Pada Ukm Selama Pandemi Covid-19 Di Kota Denpasar. Jurnal Ilmiah Manajemen Dan Bisnis, 6(1), 79–87. https://doi.org/10.38043/jimb.v6i1.3093

Wiloso, A. R., Yodanma, A. H., Baehaqi, M. I., Darmadi, T., & Saputra, I. (2021). Pemberdayaan Umkm Di Desa Situ Gadung Melalui Sosialisasi Manajemen Pemasaran Dalam Rangka Meningkatkan Penjualan Di Masa Pandemi Covid-19. Dedikasi Pkm, 2(2), 219. https://doi.org/10.32493/dedikasipkm.v2i2.9767

Zuhdi, R. (2011). Makna Informasi Akuntansi Sebagai Dasar Pengambilan Keputusan Bisnis Usaha Kecil Dan Mikro. Akuntansi Multi Paradigma.

Downloads

Published

2022-06-30

How to Cite

Setyobakti, M. H., Ifa, K., Yulianti, A., & Meilan, R. (2022). MSME Business Decision Analysis in Indonesia during the Covid 19 Pandemic. Wiga : Jurnal Penelitian Ilmu Ekonomi, 12(2), 150–157. https://doi.org/10.30741/wiga.v12i2.830

Issue

Section

Articles

Most read articles by the same author(s)